Una Nueva Visiòn by ECAL/Tatiana Mégevand
Project by ECAL/Mégevand Tatiana
Tutors: Vincent Jacquier, Milo Keller
Assistants : Clément Lambelet, Quentin Lacombe
ECAL / University of Art and Design, Lausanne Switzerland
Filmed and edited by Mégevand Tatiana
www.ecal.ch + ECAL – Bachelor Photography
A project realised by Tatiana Mégevand during a one week workshop in Cuba with the third year Photography Bachelor.
After marking the history of the twentieth century with major episodes, Cuba must confront a new historical turning point. Obama‘s opening speeches and the death of Fidel Castro, leader of the Cuban Revolution of 1959, push the country towards a paradigm shift without priors. Partial liberalisation measures (restaurants, taxis and tourist activities) create an uncertain balance between mass tourism and Communist historical anchorage.
The will of the workshop led by Milo Keller (head of photography) and Vincent Jacquier (Head of visual communication) was to rethink the visual relationship that the collective imaginary maintains with Cuba. It was for the students to get out of the tourist cliché, be it the old American car, the colorful colonial houses or the cigar.
In partnership with the Embassy of Switzerland in Cuba, this week has been punctuated by many cultural visits. Exchanges with institutions such as the Instituto Superio de Arte (ISA) and the Fototeca de Cuba, as well as meetings with photographers who have worked for decades in Cuba as Sven Creutzmann and Vives-Figueroa, allowed an understanding finer Cuban culture, with exchanges around photographic, educational and policy approaches. The architecture has been one of the major themes, whether through visits to buildings of Porro and Gottardi, or even a visit to the Swiss Ambassador’s residence, designed by Richard Neutra.
With the help of the Embassy of Switzerland, the students were guided by four local photographers: Raul Canibano, Chino Arcos, Gabriel Guerra and Lissette Solórzano and they were able to get in places and invisible to tourists Havana networks.